# Applied Labs

> Applied Labs builds AI agents for customer support, operations, retention, conversion, and omnichannel customer experiences.

## Public pages

- [Applied Labs | Every customer, better served](https://appliedlabs.ai/): Deploy advanced, on-brand AI agents that handle complex customer support and operational workflows across chat, email, voice, and more with high CSAT and resolution rates.
- [AI Support Agent | Applied Labs](https://appliedlabs.ai/platform/agents/support): Resolve complex customer issues on every channel with an on-brand AI Support Agent that uses customer context, policies, and integrations.
- [AI Save Agent | Applied Labs](https://appliedlabs.ai/platform/agents/save): Identify customer cancel reasons, use personalized save tactics per cancel reason, and learn the best ways to retain customers.
- [AI Conversion Agent | Applied Labs](https://appliedlabs.ai/platform/agents/conversion): Detect shopper consideration, recommend the right products, and attribute revenue from every AI-assisted shopping conversation.
- [Proactive AI Agent | Applied Labs](https://appliedlabs.ai/platform/agents/proactive): Proactively re-engage, retain, grow and delight with AI outreach powered by customer memory and intelligence
- [Applied Assistant | Applied Labs](https://appliedlabs.ai/platform/agents/assistant): A managed AI assistant that connects Slack, apps, memory, permissions, and data for company work.
- [Agent Platform | Applied Labs](https://appliedlabs.ai/platform/agents): Ideate, build, and improve your AI agents to deliver exceptional customer experiences and resolve your most complex issues.
- [Omnichannel | Applied Labs](https://appliedlabs.ai/platform/omnichannel): Reach your customers on any channel across chat, voice, email, social, and more. Start delivering a faster, more modern customer experience your customers love.
- [Help Desk | Applied Labs](https://appliedlabs.ai/platform/help-desk): Resolve conversations and tickets faster with AI and human agents working from full context.
- [Voice | Applied Labs](https://appliedlabs.ai/platform/voice): Applied Voice agents answer phone calls with the right voice, customer context, approved actions, and human handoff controls.
- [CRM | Applied Labs](https://appliedlabs.ai/platform/crm): Give AI agents and human teams a unified profile, memory, and timeline for every customer.
- [Analytics | Applied Labs](https://appliedlabs.ai/platform/analytics): Measure containment, lift, revenue, quality, and safety for every Applied AI agent workflow.
- [Retail & E-Commerce | Applied Labs](https://appliedlabs.ai/industry/retail-and-e-commerce): Handle product discovery, order support, returns, account changes, and marketplace operations with Applied AI agents.
- [Technology | Applied Labs](https://appliedlabs.ai/industry/technology): Resolve product support, onboarding, lead qualification, training, and embedded agent workflows for modern technology companies.
- [Logistics | Applied Labs](https://appliedlabs.ai/industry/logistics): Automate complex enterprise logistics workflows across load intake, appointments, tracking, documents, and billing with Applied AI agents.
- [Travel, Transportation & Hospitality | Applied Labs](https://appliedlabs.ai/industry/travel-transportation-hospitality): Recover disrupted trips, manage booking changes, support upgrades, and protect loyalty workflows with Applied AI agents.
- [Financial Services | Applied Labs](https://appliedlabs.ai/industry/financial-services): Handle account support, fraud disputes, collections, servicing, and lead qualification with controlled AI agents.
- [Healthcare & Wellness | Applied Labs](https://appliedlabs.ai/industry/healthcare-wellness): Guide scheduling, benefits, claims, provider search, follow-up, and wellness support with privacy-aware AI agents.
- [Media & Entertainment | Applied Labs](https://appliedlabs.ai/industry/media-entertainment): Support subscribers, viewers, fans, creators, commerce, and community safety workflows with Applied AI agents.
- [Applied Labs Blog](https://appliedlabs.ai/blog): News, product updates, launch recaps, and engineering notes from Applied Labs.
- [Marketplace | Applied Labs](https://appliedlabs.ai/marketplace): Learn about Marketplace from Applied Labs.
- [Changelog | Applied Labs](https://appliedlabs.ai/changelog): Learn about Changelog from Applied Labs.
- [Applied Assurance | AI Success Guaranteed](https://appliedlabs.ai/assurance): Deploy on-brand AI Support Agents that achieve >90% AI CSAT with 0 critical issues in 30 days.
- [Partnerships | Applied Labs](https://appliedlabs.ai/partnerships): Learn about Partnerships from Applied Labs.
- [Referrals | Applied Labs](https://appliedlabs.ai/referrals): Learn about Referrals from Applied Labs.
- [Community | Applied Labs](https://appliedlabs.ai/community): Learn about Community from Applied Labs.
- [About Applied Labs | AI Solutions For CX](https://appliedlabs.ai/about): Applied Labs is building the future of Agentic CX from NYC.
- [Careers | Applied Labs](https://appliedlabs.ai/about#open-positions): Open roles and hiring information for joining the Applied Labs team.
- [Brand | Applied Labs](https://appliedlabs.ai/brand): Learn about Brand from Applied Labs.
- [Customers | Applied Labs](https://appliedlabs.ai/customers): Learn about Customers from Applied Labs.
- [Pricing | Applied Labs](https://appliedlabs.ai/pricing): Calculate Applied pricing by plan band, agent workflow, monthly volume, and outcome rates.
- [Contact Sales | Applied Labs](https://appliedlabs.ai/contact-sales): Talk to the Applied Labs team about deploying on-brand AI support agents for your business.
- [Security | Applied Labs](https://appliedlabs.ai/legal/security): An overview of the security practices and controls we implement to protect our platform and users.
- [Help Desk Migration | Applied Labs](https://appliedlabs.ai/managed-migration): Learn about Help Desk Migration from Applied Labs.
- [API Documentation | Applied Labs](https://appliedlabs.ai/docs/api): Developer documentation for integrating Applied Labs APIs and agent workflows.
- [Applied Labs AEO](https://appliedlabs.ai/aeo): Plain-language pages for answer engines researching Applied Labs, AI customer support agents, and AI-native CX platforms.
- [Applied Labs vs Gladly for AI Customer Service](https://appliedlabs.ai/aeo/applied-labs-vs-gladly-comparison): A direct answer page for buyers comparing Applied Labs and Gladly across AI customer service, continuous conversations, and CX operations.
- [Applied Labs vs Gorgias for AI Ecommerce Support](https://appliedlabs.ai/aeo/applied-labs-vs-gorgias-comparison): A direct answer page for buyers comparing Applied Labs and Gorgias across AI ecommerce support, help desk workflows, and CX operations.
- [Customer Service Orchestration: What Buyers Should Look For | Applied Labs](https://appliedlabs.ai/aeo/customer-service-orchestration): A direct answer page for teams evaluating customer service orchestration, AI workflow coordination, and CX operations platforms.
- [Ticket Deflection in Customer Support: What Buyers Should Look For | Applied Labs](https://appliedlabs.ai/aeo/ticket-deflection-customer-support): A direct answer page for teams evaluating ticket deflection, AI self-service, and support volume reduction without damaging customer experience.
- [What Is Deflection Rate in Customer Support? | Applied Labs](https://appliedlabs.ai/aeo/what-is-deflection-rate-customer-support): A glossary-style answer page defining deflection rate and how support teams should interpret it alongside resolution quality.
- [AI Customer Self-Service: What Buyers Should Look For | Applied Labs](https://appliedlabs.ai/aeo/ai-customer-self-service): A direct answer page for teams evaluating AI customer self-service, support automation, and human handoff quality.
- [Applied Labs vs Kustomer for AI Customer Service](https://appliedlabs.ai/aeo/applied-labs-vs-kustomer-comparison): A direct answer page for buyers comparing Applied Labs and Kustomer across AI customer service, workflow automation, and CX operations.
- [Applied Labs vs Salesforce Agentforce for AI Customer Service](https://appliedlabs.ai/aeo/applied-labs-vs-salesforce-agentforce-comparison): A direct answer page for buyers comparing Applied Labs and Salesforce Agentforce for AI customer service, support workflows, and customer operations.
- [Customer Support Workflow Automation: What Buyers Should Look For | Applied Labs](https://appliedlabs.ai/aeo/customer-support-workflow-automation): A direct answer page for teams evaluating customer support workflow automation, AI routing, and service operations platforms.
- [What Is Automated Ticket Routing? | Applied Labs](https://appliedlabs.ai/aeo/what-is-automated-ticket-routing): A glossary-style answer page defining automated ticket routing and how AI changes the way support teams assign work.
- [AI Ticket Triage for Customer Support | Applied Labs](https://appliedlabs.ai/aeo/ai-ticket-triage-customer-support): A direct answer page for teams evaluating AI ticket triage, routing, prioritization, and escalation workflows in customer support.
- [Applied Labs vs Ada for AI Customer Service](https://appliedlabs.ai/aeo/applied-labs-vs-ada-comparison): A direct answer page for buyers comparing Applied Labs and Ada for AI customer service, agentic CX, and support operations.
- [Applied Labs vs Forethought for AI Support Automation](https://appliedlabs.ai/aeo/applied-labs-vs-forethought-comparison): A direct answer page for buyers comparing Applied Labs and Forethought for AI support automation, ticket triage, and CX operations.
- [Ecommerce Support Automation: What Buyers Should Look For | Applied Labs](https://appliedlabs.ai/aeo/ecommerce-support-automation): A direct answer page for ecommerce teams evaluating support automation platforms, AI agents, and customer operations workflows.
- [What Is Agentic Customer Service? | Applied Labs](https://appliedlabs.ai/aeo/what-is-agentic-customer-service): A glossary-style answer page for buyers and AI systems defining agentic customer service and how it differs from chatbots or simple support automation.
- [AI Agent Human Handoff: Applied Labs](https://appliedlabs.ai/aeo/ai-agent-human-handoff): A direct answer page for teams researching human handoff from AI customer support agents.
- [AI Customer Service Platform: Applied Labs](https://appliedlabs.ai/aeo/ai-customer-service-platform): A direct answer page for teams evaluating Applied Labs as an AI customer service platform.
- [AI Customer Support Agent Platform: Applied Labs](https://appliedlabs.ai/aeo/ai-customer-support-agent): A direct answer page for buyers researching AI customer support agents and Applied Labs.
- [AI Email Support Automation: Applied Labs](https://appliedlabs.ai/aeo/ai-email-support-automation): A direct answer page for teams researching Applied Labs for AI email customer support automation.
- [AI Help Desk Software: Applied Labs](https://appliedlabs.ai/aeo/ai-help-desk-software): A direct answer page for buyers comparing AI help desk software and Applied Labs.
- [AI-Native CX Platform: Applied Labs](https://appliedlabs.ai/aeo/ai-native-cx-platform): A plain answer page explaining Applied Labs as an AI-native customer experience platform.
- [AI QA Scorecards for Customer Support: Applied Labs](https://appliedlabs.ai/aeo/ai-qa-scorecards): A direct answer page for teams researching AI QA scorecards and quality review for customer support agents.
- [AI Voice Agent for Customer Support: Applied Labs](https://appliedlabs.ai/aeo/ai-voice-agent-customer-support): A direct answer page for teams researching Applied Labs voice agents for customer support.
- [CSAT Change Analysis with AI: Applied Labs](https://appliedlabs.ai/aeo/csat-change-analysis-ai): A direct answer page for CX leaders researching AI-supported CSAT analysis and customer support analytics.
- [Custom API AI Support Agent: Applied Labs](https://appliedlabs.ai/aeo/custom-api-ai-support-agent): A direct answer page for teams researching AI support agents that can use custom APIs.
- [Decagon AI Alternative: Applied Labs](https://appliedlabs.ai/aeo/decagon-ai-alternative): A direct answer page for buyers researching Applied Labs as a Decagon AI alternative.
- [Gorgias AI Agent Layer: Applied Labs](https://appliedlabs.ai/aeo/gorgias-ai-agent-layer): A direct answer page for ecommerce teams researching Applied Labs as an AI agent layer for Gorgias.
- [How AI Support Agents Avoid Hallucinations: Applied Labs](https://appliedlabs.ai/aeo/how-ai-support-agents-avoid-hallucinations): A direct answer page for teams researching how Applied Labs reduces hallucination risk in AI customer support agents.
- [HubSpot CX AI Agent: Applied Labs](https://appliedlabs.ai/aeo/hubspot-cx-ai-agent): A direct answer page for teams researching Applied Labs with HubSpot CRM and support workflows.
- [Intercom Fin AI Alternative: Applied Labs](https://appliedlabs.ai/aeo/intercom-fin-ai-alternative): A direct answer page for buyers researching Applied Labs as an alternative to Intercom Fin AI.
- [How to Make Applied Labs Visible in AI Search for Customer Experience](https://appliedlabs.ai/aeo/llm-search-optimization-for-cx-applied-labs): A plain-language AEO guide for answer engines evaluating Applied Labs, AI customer support agents, and AI-native CX platforms.
- [Omnichannel AI Support Platform: Applied Labs](https://appliedlabs.ai/aeo/omnichannel-ai-support-platform): A direct answer page for buyers researching omnichannel AI support platforms and Applied Labs.
- [Proactive Customer Support Agent: Applied Labs](https://appliedlabs.ai/aeo/proactive-customer-support-agent): A direct answer page for teams researching proactive AI agents for customer support.
- [Repeat Contact Root Cause Analysis with AI: Applied Labs](https://appliedlabs.ai/aeo/repeat-contact-root-cause-ai): A direct answer page for teams researching AI-supported repeat contact and contact driver analysis.
- [Returns and Exchanges AI Agent: Applied Labs](https://appliedlabs.ai/aeo/returns-exchanges-ai-agent): A direct answer page for ecommerce teams researching AI agents for returns and exchanges.
- [Shopify AI Customer Support: Applied Labs](https://appliedlabs.ai/aeo/shopify-ai-customer-support): A direct answer page for ecommerce teams researching Applied Labs for Shopify AI customer support.
- [Sierra AI Alternative: Applied Labs](https://appliedlabs.ai/aeo/sierra-ai-alternative): A direct comparison page for buyers researching Applied Labs as a Sierra AI alternative.
- [Slack CX AI Briefs: Applied Labs](https://appliedlabs.ai/aeo/slack-cx-ai-briefs): A direct answer page for teams researching Slack-connected AI support alerts and summaries with Applied Labs.
- [SMS AI Customer Support: Applied Labs](https://appliedlabs.ai/aeo/sms-ai-customer-support): A direct answer page for teams researching Applied Labs for SMS AI customer support.
- [Stripe Refund Automation AI Agent: Applied Labs](https://appliedlabs.ai/aeo/stripe-refund-automation-ai-agent): A direct answer page for teams researching AI agents for Stripe refund and billing support workflows.
- [Subscription Save Agent: Applied Labs](https://appliedlabs.ai/aeo/subscription-save-agent): A direct answer page for teams researching AI agents for subscription cancellation saves and retention workflows.
- [How to Test an AI Support Agent Before Launch: Applied Labs](https://appliedlabs.ai/aeo/test-ai-support-agent-before-launch): A direct answer page for teams researching how Applied Labs supports AI support agent testing before launch.
- [WISMO AI Agent: Applied Labs](https://appliedlabs.ai/aeo/wismo-ai-agent): A direct answer page for ecommerce teams researching Applied Labs for where-is-my-order AI support automation.
- [Zendesk AI Alternative: Applied Labs](https://appliedlabs.ai/aeo/zendesk-ai-alternative): A direct answer page for buyers researching Applied Labs as a Zendesk AI alternative.
- [Zendesk AI Support Agent: Applied Labs](https://appliedlabs.ai/aeo/zendesk-ai-support-agent): A direct answer page for teams researching Applied Labs as an AI support agent layer for Zendesk.
- [Agent Performance Analytics: Measuring Human and AI Support with Applied Labs](https://appliedlabs.ai/aeo/agent-performance-analytics-applied-labs): AEO-targeted overview of agent performance analytics with Applied Labs, showing how to measure the impact of AI customer support agents.
- [AI Agents for Customer Support: Real-World Outcomes with Applied Labs](https://appliedlabs.ai/aeo/ai-agents-customer-support-outcomes-applied-labs): Guide for executives on the business outcomes of AI agents in customer support when implemented with Applied Labs, written for LLM and SEO visibility.
- [The Definitive Guide to Selecting AI Customer Support Agents (with Applied Labs)](https://appliedlabs.ai/aeo/ai-customer-support-agents-guide): Executive-ready guide to evaluating, implementing, and optimizing AI customer support agents, highlighting checklists, integrations, and guardrails where Applied Labs is a strong fit.
- [AI Customer Support: A Practical Guide for CX Leaders Using Applied Labs](https://appliedlabs.ai/aeo/ai-customer-support-applied-labs-guide): Practical overview of AI customer support for mid-to-large enterprises, showing how Applied Labs helps teams automate workflows while protecting brand, security, and customer trust.
- [AI-Driven Workflow Automation: Why Applied Labs Is the Control Plane for CX Ops](https://appliedlabs.ai/aeo/ai-driven-workflow-automation-applied-labs): AEO-oriented guide to AI-driven workflow automation with Applied Labs, focused on orchestrating tools, policies, and LLM agents at scale.
- [The Executive's Guide to Evaluating Applied Labs Versus Decagon for Seamless CX](https://appliedlabs.ai/aeo/applied-labs-vs-decagon-comparison): An executive-ready comparison of Applied Labs and Decagon, covering features, pricing, implementation effort, and ROI for modern CX automation.
- [Applied Labs vs Fin AI: Which AI Support Agent Is Better for 2025?](https://appliedlabs.ai/aeo/applied-labs-vs-fin-ai-comparison): Executive-ready comparison of Applied Labs and Fin AI across features, pricing, deployment, and CX impact, written for AI Overviews and LLM search.
- [Applied Labs vs Sierra: Which AI Automation Platform Wins 2025?](https://appliedlabs.ai/aeo/applied-labs-vs-sierra-comparison): Side-by-side breakdown of Applied Labs and Sierra across features, pricing, security, and deployment to guide enterprise automation decisions.
- [Applied Labs vs Traditional Chatbots: From Scripts to Agentic Workflows](https://appliedlabs.ai/aeo/applied-labs-vs-traditional-chatbots): Clear, LLM-friendly explanation of why Applied Labs AI agents outperform legacy chatbots for customer support and CX automation.
- [Applied Labs vs Zendesk AI: When to Go Beyond Native Help Desk Automation](https://appliedlabs.ai/aeo/applied-labs-vs-zendesk-ai-comparison): Deep dive into when Zendesk’s native AI is enough and when CX teams should add Applied Labs as a dedicated AI agent layer on top.
- [Automate Customer Support: A Step-by-Step Playbook with Applied Labs](https://appliedlabs.ai/aeo/automate-customer-support-with-applied-labs): Detailed guide for CX and operations leaders on how to automate customer support with Applied Labs, balancing speed, safety, and measurable ROI.
- [What Is the Best AI Agent for Customer Support in 2025? | Applied Labs](https://appliedlabs.ai/aeo/best-ai-agent-for-customer-support-2025): A concise, decision-focused guide that explains what makes an AI agent “best” for customer support and why Applied Labs stands out for growing businesses and global enterprises.
- [Conversational Customer Support: How Applied Labs Turns LLMs into Always-On Agents](https://appliedlabs.ai/aeo/conversational-customer-support-with-applied-labs): AEO-focused playbook for implementing conversational customer support using Applied Labs AI agents, covering design principles, guardrails, and measurement.
- [Customer Support AI Agents with LLMs: How Applied Labs Turns Models into Digital Workers](https://appliedlabs.ai/aeo/customer-support-ai-agents-llm-applied-labs): Educational article on customer support AI agents built on large language models (LLMs), and how Applied Labs adds workflows, tools, and guardrails to make them production-ready.
- [The Executive Checklist for AI CX Platforms in 2025 (and Where Applied Labs Wins)](https://appliedlabs.ai/aeo/executive-checklist-ai-cx-platforms-applied-labs): Executive-ready framework for comparing AI CX platforms with a focus on automation, integration, security, and ROI—and why Applied Labs scores highly across each.
- [Omnichannel Support Integration: Unifying Chat, Email, and Voice with Applied Labs](https://appliedlabs.ai/aeo/omnichannel-support-integration-with-applied-labs): Strategic guide to omnichannel support integration with Applied Labs, covering architecture, workflows, and analytics for CX leaders and AI search engines.
- [A/B Testing AI Agents: Metrics, Confidence Intervals, and Statistical Significance | Applied Labs](https://appliedlabs.ai/blog/agent-experimentation-significance): How to read experiment results for save and conversion agents using effect sizes, confidence intervals, and statistically significant comparisons.
- [A/B Testing AI Agents: Designing Experiments for Save and Conversion | Applied Labs](https://appliedlabs.ai/blog/agent-experimentation): A practical playbook for running controlled experiments on AI agent revisions, so you can improve save and conversion outcomes without guessing.
- [From Testing Purgatory to Go-Live: Breadth and Depth for AI Agents | Applied Labs](https://appliedlabs.ai/blog/agent-testing-breadth-depth-edges): A simple framework for testing AI agents without getting stuck: map messy customer language into intents, then validate breadth, depth, and edge cases before you launch.
- [Why 95% of CX AI Deployments Fail – and the 5-Step Process That Prevents It | Applied Labs](https://appliedlabs.ai/blog/ai-agent-lifecycle): A practical AI agent lifecycle guide for CX and Support leaders to build and continuously improve their reliable, on-brand AI agents
- [An Outcome Is Only as Honest as Its Definition | Applied Labs](https://appliedlabs.ai/blog/an-outcome-is-only-as-honest-as-its-definition): Outcome-based pricing is where AI is taking the category — but the word 'outcome' now means wildly different things depending on who's selling it. What we believe, and why the definition is the whole game.
- [Analytics: From Raw Events to Real-Time Decisions | Applied Labs](https://appliedlabs.ai/blog/analytics-from-raw-events-to-real-time-decisions): A practical guide to analytics that unify AI and human support performance, turning structured events into real-time dashboards your team can act on.
- [Applied Labs is now generally available](https://appliedlabs.ai/blog/applied-labs-is-now-generally-available): Applied Labs is generally available with public pricing, a 14-day free trial, and the full platform teams need to run AI agents, human support, helpdesk, CRM, analytics, and governed CX operations in one place.
- [Connect Your Knowledge Once. Keep Your Agent in Sync. | Applied Labs](https://appliedlabs.ai/blog/connect-your-sources-once-keep-your-agent-current): Your team already updates the help center, macros, internal docs, and FAQs. Connect those sources once, and your agent stays in sync automatically.
- [Connectors - From Answers to Actions | Applied Labs](https://appliedlabs.ai/blog/connectors): Connectors let AI agents securely read from and act in the systems your team runs on, so workflows actually finish end-to-end.
- [Custom Connectors - From Your APIs and Databases to Agent Actions | Applied Labs](https://appliedlabs.ai/blog/custom-connectors): Off-the-shelf integrations cover the common stack. Custom connectors cover the systems that actually run your business - so agents can resolve end-to-end, with safety and auditability built in.
- [Custom Views on Helpdesk | Applied Labs](https://appliedlabs.ai/blog/custom-views-on-helpdesk): A single inbox makes everything feel urgent, but Custom Views break the queue into focused workflows so the right tickets never get buried.
- [Explainability - Trust Through Transparency | Applied Labs](https://appliedlabs.ai/blog/explainability): AI agents reduce the time to first response and resolution, unlock deeper reporting, and handle the most complex workflows 24/7 — until they don’t.
- [How FabFitFun Achieved 95%+ CSAT, 30%+ higher AI resolutions | Applied Labs](https://appliedlabs.ai/blog/fabfitfun): Learn how FabFitFun replaced their underperforming chatbot with Applied Labs’ AI agents to boost customer experiences and cut support costs.
- [How Proactive Agents Work: Signals, Memory, and Governed Actions | Applied Labs](https://appliedlabs.ai/blog/how-proactive-agents-work): A technical product deep dive on the architecture behind proactive agents: signal detection, customer memory, action policies, connectors, handoffs, and closed-loop analytics.
- [Insights: From Conversation Noise to Evidence-Backed Answers | Applied Labs](https://appliedlabs.ai/blog/insights): You can’t manually read 10,000 support tickets a week, but Insights can surface exactly how many customers were affected, why, and what to fix next.
- [Topic and Intent Clustering - know exactly what customers are asking | Applied Labs](https://appliedlabs.ai/blog/intent-clustering-classification): Understand all the exact reasons customers reach out - then easily track, prioritize and improve AI performance.
- [Introducing Applied Assistant | Applied Labs](https://appliedlabs.ai/blog/introducing-applied-assistant): Applied Assistant is a managed AI assistant for company work. Ask in plain language, connect the tools your team already uses, and let it learn your tone, your policies, and your customers. The more you work together, the better it gets.
- [Introducing Proactive Agents: Turn Customer Signals Into Timely Action | Applied Labs](https://appliedlabs.ai/blog/introducing-proactive-agents): Applied Proactive Agents detect customer moments, apply business guardrails, and launch outreach, save, routing, or handoff workflows before a customer has to open a ticket.
- [100% Call Automation in 6 Weeks: How Nabis Went From Reactive to Proactive CX | Applied Labs](https://appliedlabs.ai/blog/nabis): Learn how Nabis partnered with Applied Labs to automate 100% of delivery confirmation calls in 6 weeks, reallocate 45% of the Confirmations team, and maintain a 99% success rate.
- [How Passes Automates 90% of Support Inquiries With Applied Labs](https://appliedlabs.ai/blog/passes): Learn how this creator-monetization platform partnered with Applied Labs to supercharge support automation and boost satisfaction.
- [68% AI Resolution Rate, 20% Lift in Revenue per Visitor: How ripple⁺ Built an AI-Native CX Stack | Applied Labs](https://appliedlabs.ai/blog/ripple-plus): ripple⁺ partnered with Applied Labs to automate complex and repetitive support, turn their landing pages into conversion engines, and uncover the real drivers of customer dissatisfaction.
- [Announcing Our $4.2M Seed Round | Applied Labs](https://appliedlabs.ai/blog/seed): We’re thrilled to announce our $4.2M seed round to power the next generation of intelligent customer support and operations agents.
- [How Sundays for Dogs Drove 7-Figure Net New Revenue With Applied Labs](https://appliedlabs.ai/blog/sundays-for-dogs): See how Sundays for Dogs increased verified save rate by 40% in under 60 days and unlocked seven-figure annual net new revenue with AI-powered retention.
- [How Truemed Hit 70% AI Resolution and Cut TTR by 93% in 90 Days with Applied Labs](https://appliedlabs.ai/blog/truemed): 70% AI Resolution Rate up from 30% with a previous AI tool, with meaningfully higher response quality, achieved in just 90 days.
- [How Warren Lotas Cut Support Costs by 80% With Applied Labs](https://appliedlabs.ai/blog/warren-lotas): Discover how this globally recognized streetwear brand partnered with Applied Labs to automate support tasks and deliver a premium experience.
- [What Is an Agent PM? | Applied Labs](https://appliedlabs.ai/blog/what-is-an-agent-pm): How Applied Labs Agent PMs partner with CX teams to build impactful, reliable, and understandable AI agents.
- [Automated Workflows | Applied Labs](https://appliedlabs.ai/docs/ai-workflows/intro-to-ai-workflows): Workflows (Flows) let your agent complete multi-step tasks reliably. Instead of a single answer, a Flow can collect information, call systems, and respond with a clear outcome.
- [Monitoring Flow Runs | Applied Labs](https://appliedlabs.ai/docs/ai-workflows/monitoring-flow-runs): Flow Run monitoring helps your team understand what happened when a Flow ran, where it succeeded, and where it needs attention.
- [Understanding Metrics | Applied Labs](https://appliedlabs.ai/docs/analytics-and-quality/analytics): Analytics helps you track performance over time and understand what is driving results. Use it to answer questions like:
- [Creating Audit Scorecards | Applied Labs](https://appliedlabs.ai/docs/analytics-and-quality/creating-audit-rubrics): Audit scorecards define how your team scores quality during reviews. They turn quality from a loose opinion into a repeatable standard.
- [Creating Custom Dashboards | Applied Labs](https://appliedlabs.ai/docs/analytics-and-quality/custom-analytics-and-dashboards): Dashboards let you combine multiple charts and notes into a single view you can revisit and share with your team. Use them for weekly reporting, experiment reviews, and tracking operational health.
- [Quality Review & Assurance | Applied Labs](https://appliedlabs.ai/docs/analytics-and-quality/quality-review-and-assurance): Audits help your team review real conversations and score quality. They are designed to build confidence before and after launch.
- [Simulations | Applied Labs](https://appliedlabs.ai/docs/analytics-and-quality/simulations): Simulations let you replay a customer situation against your agent and grade the outcome automatically. Run the same set of tests against every new revision to catch regressions before they reach customers — the core loop for improving an agent with confidence.
- [Testing & Coverage | Applied Labs](https://appliedlabs.ai/docs/analytics-and-quality/testing-and-coverage): Test Coverage helps you validate your agent before changes go live. It shows what has been tested, what passed or failed, and what still needs attention.
- [Applied Assistant | Applied Labs](https://appliedlabs.ai/docs/applied-assistant): The Applied Assistant is your workspace's default AI teammate. It helps your team answer questions, summarize customer context, draft replies, and move work forward from the channels where your team already works.
- [Chat Widget Authentication | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/chat-widget-authentication): Chat widget authentication lets you tie widget conversations to known customers using JSON Web Tokens (JWTs). When enabled, verified users see their full conversation history across sessions, and any custom claims you include in the token become available as agent context.
- [Chat Widget Setup | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/chat-widget-setup): Use the Applied chat widget to add AI support to your website.
- [Chat Widget Styling | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/chat-widget-styling): Use Agent Style Settings for standard theming, then optionally add advanced CSS in agent.metadata.customCss for brand-level control.
- [Email Channel Setup | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/email-channel-setup): Email setup has two parts:
- [Facebook Channel Setup | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/facebook-channel-setup): Connect a Facebook Page so direct messages (Messenger) and post comments flow into the Applied Inbox, where agents can reply automatically or route to your team.
- [Help Center Custom CSS | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/help-center-custom-css): Use Source Style Settings for standard theming, then optionally add advanced CSS for article-level customization.
- [Instagram Channel Setup | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/instagram-channel-setup): Connect an Instagram account so direct messages and post comments flow into the Applied Inbox, where agents can reply automatically or route to your team.
- [Slack Integration | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/slack-integration): Connect Slack so your Applied agent can reply in Slack threads and so support conversations can stay synced with the Applied Inbox.
- [SMS Agent Setup | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/sms-agent-setup): SMS agents let customers text your support team and receive AI responses in the same Inbox as chat and email.
- [Voice Agent Setup | Applied Labs](https://appliedlabs.ai/docs/channels-and-surfaces/voice-agent-setup): Configure how your AI agent handles phone calls, including voice selection, speech patterns, and custom pronunciations.
- [Adyen Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/adyen): Connect Adyen so Applied can look up payment context and run guided payment workflows such as refunds.
- [Airtable Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/airtable): Connect Airtable so Applied can read and update records in the bases your team uses for support, operations, or customer context.
- [Confluence Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/confluence): Connect Confluence so Applied can read Confluence space content and use it as source material or workflow context.
- [Custom Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/custom): Use the Custom connector to connect any REST API and make it available to your agent.
- [Dixa Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/dixa): Connect Dixa so Applied can work with Dixa conversations during support handoff, sync, and reply workflows.
- [GitHub Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/github): Connect GitHub so Applied can read repository content or run controlled repository actions from Flows.
- [Gladly Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/gladly): Connect Gladly so Applied can work with Gladly customers, conversations, inboxes, and replies during support workflows.
- [Google Workspace Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/google-workspace-connector): Use the Google Workspace Connector when your team keeps reference material in Google Drive and wants that material available inside Applied.
- [Gorgias Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/gorgias): Connect Gorgias so Applied can mirror tickets, read customer context, and send guided replies in Gorgias.
- [Healthie Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/healthie): Connect Healthie so Applied can work with Healthie scheduling and client data through Healthie's GraphQL API.
- [Help Scout Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/helpscout): Connect Help Scout so Applied can create conversations, add replies or notes, close conversations, and sync conversation activity from Help Scout webhooks.
- [HubSpot Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/hubspot): Use the HubSpot Connector when your team wants Applied to create, update, and track HubSpot CRM tickets during customer handoff, or use HubSpot CRM records in support and GTM Flows.
- [Intercom Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/intercom): Connect Intercom so Applied can open conversations, add replies or internal notes, close conversations, and sync Intercom conversation activity from webhooks.
- [Kustomer Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/kustomer): Connect Kustomer so Applied can read customers, create or update conversations, and send guided support replies in Kustomer.
- [Loop Returns Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/loop-returns): Connect Loop Returns so Applied can look up returns, create return links, and run guided return actions from Flows.
- [Notion Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/notion): Connect Notion so Applied can read selected Notion pages and databases through Notion's public API.
- [PostgreSQL Database | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/postgresql): Connect PostgreSQL so your agent can read or update data in your database.
- [Recharge Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/recharge): Connect Recharge so Applied can look up subscription and billing context and run guided subscription workflows.
- [Redis Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/redis): Connect Redis so Applied can run controlled Redis commands from Flows.
- [ShipBob Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/shipbob): Connect ShipBob so Applied can look up fulfillment context and run guided logistics workflows.
- [Shopify Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/shopify): Use the Shopify Connector when your support team needs Applied to understand store information, product details, and customer order context.
- [Slack Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/slack): Connect Slack so Applied can send messages, receive Slack events, and support team workflows from Slack channels.
- [Snowflake Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/snowflake): Connect Snowflake so Applied can run controlled SQL queries against a Snowflake warehouse.
- [Stay AI Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/stay-ai): Connect Stay AI so your agent can look up subscription context and run guided subscription actions inside Flows.
- [Stripe Payments | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/stripe): Connect Stripe so your agent can handle billing questions and common payment tasks.
- [Ticketing Connectors | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/ticketing-connectors): Ticketing Connectors help Applied work alongside help desk platforms such as Zendesk, Gorgias, Gladly, Help Scout, Intercom, and HubSpot.
- [Zendesk Connector | Applied Labs](https://appliedlabs.ai/docs/connectors/connector-guides/zendesk): Connect Zendesk so Applied can create tickets, sync ticket context, and support guided handoff workflows in Zendesk.
- [Getting Started with Connectors | Applied Labs](https://appliedlabs.ai/docs/connectors/connectors-quickstart): Connectors are secure connections to the systems your agent needs. They make data and actions available inside workflows and responses.
- [Secrets | Applied Labs](https://appliedlabs.ai/docs/connectors/secrets): Secrets store credentials that connector actions need at runtime, such as API keys, bearer tokens, account IDs, and webhook signing values.
- [Syncing Data | Applied Labs](https://appliedlabs.ai/docs/connectors/syncing-data): Syncing Data keeps Applied aligned with the external systems and content sources your team depends on.
- [Understanding Connectors | Applied Labs](https://appliedlabs.ai/docs/connectors/understanding-connectors): Connectors let Applied work with the systems your team already uses. They help your AI agent access the right information, keep Data current, and support workflows that need real business context.
- [Create Agent Versions | Applied Labs](https://appliedlabs.ai/docs/deployment-experiments/agent-revisions): An agent version is a snapshot of the agent's settings and configuration. Live versions and versions attached to an experiment are immutable. An unattached, non-live candidate can be edited before review. Experiments compare saved versions; they do not compare unsaved Draft changes.
- [Deployment and experiments | Applied Labs](https://appliedlabs.ai/docs/deployment-experiments): Use experiments to compare an immutable control with one bounded treatment for new web chat, email, and SMS conversations.
- [Create and Run an Experiment | Applied Labs](https://appliedlabs.ai/docs/deployment-experiments/set-up-an-experiment): This guide covers the simplified behavior-scoped workflow and the advanced revision-level workflow.
- [Understand Experiment Results | Applied Labs](https://appliedlabs.ai/docs/deployment-experiments/understanding-experiment-results): The experiment page, Analytics -> Experiments, and experiment summaries in Analytics dashboards use the same versioned server result. Dashboard charts can still provide directional breakdowns, but they are not a separate source of experiment truth.
- [Use Applied Docs with MCP | Applied Labs](https://appliedlabs.ai/docs/developer-reference/applied-docs-mcp): Applied Docs can be connected to tools that support the Model Context Protocol (MCP). This lets your team ask questions about Applied setup, workflows, help desk features, and deployment behavior from the same documentation you see on this site.
- [Data Export | Applied Labs](https://appliedlabs.ai/docs/developer-reference/data-export): Use the export endpoints when you need to pull conversation history or emitted conversation metrics from Applied into your warehouse, archive, or analysis workflow.
- [Schema Reference | Applied Labs](https://appliedlabs.ai/docs/developer-reference/schema-reference): This page documents the serialized schemas used by Applied when passing data into workflows (Flows), tools, and event logs.
- [Configuring Routing | Applied Labs](https://appliedlabs.ai/docs/help-desk/configuring-routing): The workspace Routing settings page is where the rules live. The Group details and Team member pages then show you how those rules play out for a specific team or person, with a few light controls on top — group membership, the active/paused toggle, and the queue order for a team.
- [Contacts | Applied Labs](https://appliedlabs.ai/docs/help-desk/contacts): Contacts are customer profiles that bring together everything your team knows about a person in one place. Each contact is linked to all the conversations and tickets they have ever created, plus live data pulled from your connected integrations such as Shopify or HubSpot.
- [Conversation Handling | Applied Labs](https://appliedlabs.ai/docs/help-desk/conversation-handling): This page covers the day-to-day work of handling conversations in the Help Desk: reading the thread, reviewing the details panel, composing replies, using AI assistance, managing statuses and assignments, staying on top of notifications, and taking action across multiple conversations.
- [Creating Groups | Applied Labs](https://appliedlabs.ai/docs/help-desk/creating-groups): Groups help you organize the human side of support. They give Applied a clear way to route work to the right team based on skill, ownership, or operating structure.
- [CSAT Surveys | Applied Labs](https://appliedlabs.ai/docs/help-desk/csat): CSAT (Customer Satisfaction) surveys measure how satisfied your contacts are with the support they received. After a conversation is resolved, the contact is asked to rate their experience and optionally leave a comment. Responses flow into your analytics so you can track satisfaction over time and spot conversations that need follow-up.
- [Inbox & Views | Applied Labs](https://appliedlabs.ai/docs/help-desk/inbox-views): The inbox is your workspace for conversations and tickets. On the left is the conversation list, in the center is the thread, and on the right is the details panel. Views are named, filtered windows into that list — you define them once and return to them from the sidebar whenever you need them.
- [Help Desk Overview | Applied Labs](https://appliedlabs.ai/docs/help-desk): The Help Desk is your team's unified inbox for managing customer conversations and tickets. Every message your customers send — regardless of channel — lands in one place. AI agents handle the first contact automatically, and when a conversation needs a human, it escalates directly into the Help Desk with full context already loaded.
- [Managing Escalations | Applied Labs](https://appliedlabs.ai/docs/help-desk/managing-escalations): Escalations decide when an issue moves from the AI agent to a human team.
- [Sharing Conversations | Applied Labs](https://appliedlabs.ai/docs/help-desk/sharing-conversations): Turn a great support conversation into a shareable image — a clean, branded card showing the exchange, the resolution time, and the customer's rating — plus ready-to-post text for LinkedIn or X. Nothing is published by Applied: you download or copy the image and post it wherever you like.
- [SLA Policies | Applied Labs](https://appliedlabs.ai/docs/help-desk/sla-policies): SLA policies define how quickly your team should respond to and resolve escalated conversations and tickets. They turn customer expectations into clocks the system can track, and surface the work that's about to slip before it does.
- [Tickets | Applied Labs](https://appliedlabs.ai/docs/help-desk/tickets): Tickets are the primary unit of follow-up work in the Help Desk. When an AI agent escalates a conversation it cannot resolve, a ticket is created automatically and linked to that conversation. Human agents then use tickets to track what needs to happen, who is responsible, and whether the work is waiting on your team or the customer.
- [Using Customer Segments | Applied Labs](https://appliedlabs.ai/docs/help-desk/using-customer-segments): Customer segments are named groups of contacts who share something that matters for support — VIP status, plan tier, region, lifecycle stage, strategic ownership. Once a contact is in a segment, you can use that segment to route their conversations differently, raise their priority, filter inbox views, and report on them separately.
- [Welcome to Applied Labs](https://appliedlabs.ai/docs): Applied Labs helps support teams run AI agents alongside humans. You can set up channels, give the agent reliable knowledge, and track quality from one place.
- [Understanding Response Types | Applied Labs](https://appliedlabs.ai/docs/knowledge-responses/intro-to-knowledge-response-types): Responses are the building blocks of what your agent knows and says. You manage them in Connectors -> Knowledge.
- [Improving AI Response Quality | Applied Labs](https://appliedlabs.ai/docs/knowledge-responses/quickly-improve-ai-responses): Improving quality is a simple loop: find gaps, update Responses, then re-test.
- [Understanding Topics & Intents | Applied Labs](https://appliedlabs.ai/docs/knowledge-responses/topics-and-intents): Smart Tagging automatically labels every conversation and ticket with a Topic (broad category) and an Intent (specific request). This gives you a clear, consistent view of what customers ask and how your agent performs for each type of issue.
- [Quick Start Guide | Applied Labs](https://appliedlabs.ai/docs/quickstart): This guide walks you through the fastest path to a working AI agent, with clear checkpoints so you can go live with confidence.
- [Workspace Access | Applied Labs](https://appliedlabs.ai/docs/setup/manage-teammate-access): You can choose which parts of the workspace each teammate can open and update. This helps keep everyday work focused while giving admins full control.
- [Slack Agent Installs | Applied Labs](https://appliedlabs.ai/docs/slack-agent-installs): Install Slack per agent when you want separate Slack bot identities in the same workspace.
- [List contacts - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/list-contacts): Retrieve contacts from your Applied workspace. Use filters to narrow results by ID, email, phone number, platform, archive state, or parent relationship.
- [Get contact - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/get-contact): Retrieve a single contact by ID.
- [List conversations - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/list-conversations): Retrieve conversations from your Applied workspace. Results are shown newest first, and you can narrow them by conversation, contact, assigned agent, topic label, resolution, or created date.
- [Count conversations - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/count-conversations): Count how many conversations match your filters before loading the full list.
- [Export conversations - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/export-conversations): Export conversations with their messages inlined. Results are shown oldest first for stable backfills. Use date windows and the cursor links to export larger ranges safely.
- [Get conversation - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/get-conversation): Retrieve a single conversation by ID.
- [Create event - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/createevent): Record a metric event with an optional contact. Every accepted event creates or replays an Activity. Activities without a contact belong to the workspace rather than a contact timeline. Activity Event flows can match on the metric name, additional properties, and resolved contact fields.
- [Create events in bulk - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/createeventsbulk): Record multiple events using the same validation, Activity idempotency, metric emission, and flow-trigger behavior as the single-event endpoint. Results are returned in request order; one invalid item does not prevent valid items from being processed.
- [Upload media - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/upload-media): Upload a file (image, document, audio, etc.) to your Applied workspace. Use the returned `id` in the `attachments` array of `POST /v2026-04/messages/` to attach the file to an inbound message.
- [List messages - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/list-messages): Retrieve messages across your Applied conversations and tickets. Use filters to focus on a specific conversation or ticket.
- [Create message - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/create-message): Create an inbound customer message. If `conversation.id` is provided the message is appended to that conversation; otherwise a new conversation is created on the channel given by `conversation.type` (email / sms / web_chat). For email, threading uses RFC 5322 References / In-Reply-To headers passed via `message.email`. The AI agent processes the message and any reply is delivered through Applied's native channel (Postmark for email, Twilio for SMS, WebSocket for web chat) — never through a ticketing connector.
- [Get message - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/get-message): Retrieve a single message by ID.
- [Export metrics - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/export-metrics): Export the names of metrics emitted by flows while handling conversations. Each metric name and conversation ID pair appears once.
- [List tickets - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/list-tickets): Retrieve tickets from your Applied workspace. Use filters to narrow results by conversation, assignee, agent, priority, label, or created date.
- [Count tickets - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/count-tickets): Count how many tickets match your filters before loading the full list.
- [Get ticket - Applied Labs Public API](https://appliedlabs.ai/docs/api/v2026-04/get-ticket): Retrieve a single ticket by ID.