Understanding Metrics
Analytics helps you track performance over time and understand what is driving results. Use it to answer questions like:
- Are we resolving more conversations with AI this week than last week?
- Which channels, topics, or intents drive the most escalations?
- Where should we focus to improve overall outcomes?
The basics
- Date range: Sets the window you are measuring.
- Timezone: Controls where days and weeks start for charts and comparisons.
- Filters: Narrow results to a specific agent, channel, topic, intent, sentiment, or other attributes.
- Group by: Break a metric into segments to compare performance side by side.
- Time bucket: For trend charts, choose hour/day/week to trade off detail vs clarity.
Common metrics
| Metric | What it means |
|---|---|
| Conversation volume | How many conversations occurred in a period |
| AI resolution rate | Share of conversations resolved by the AI (soft or hard) |
| First response time | Time to the first reply |
| Time to resolution | Time from start to resolution |
| CSAT score | Average customer rating where CSAT is collected |
| CSAT response rate | Percentage of conversations with a CSAT response |
| Sentiment | Positive, neutral, or negative sentiment trends |
Resolution definitions
| Resolution | Description |
|---|---|
| Soft | Closed without explicit confirmation from the customer |
| Hard | Customer explicitly confirmed resolution |
| Human | A human resolved the issue |
| Escalated | The conversation was handed to a human |
How to use Analytics
- Start broad: pick a date range and scan totals and trends.
- Add one filter at a time to isolate where a change is happening.
- Use group by to find segments that are outperforming or underperforming.
- Use tables to prioritize: high volume plus a meaningful rate change is usually the best place to start.
For deeper insight, drill into a single channel or agent to see how outcomes change based on different workflows or response types.
Some tables include an impact column. Impact is a prioritization hint: it estimates where improving a segment would move overall results the most.
Dashboards
Use dashboards when you want to save a view (multiple charts and notes) and revisit it regularly.
Next steps
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