Facebook Channel Setup
Connect a Facebook Page so direct messages (Messenger) and post comments flow into the Applied Inbox, where agents can reply automatically or route to your team.
Before you start
You’ll need:
- A Facebook Page for your business.
- An Admin role on that Page (Editor and below can’t grant the permissions required to connect).
- Messenger enabled on the Page (it is by default — check Page Settings → Privacy → Messages if you’ve changed it).
If you want to handle comments separately from DMs, you can also create an agent dedicated to public-facing replies before connecting.
Step 1: Connect your Facebook Page
- In Applied, open Settings → Workspace → Channels → Facebook.
- Click Connect Facebook.
- In the Facebook popup, log in as the Page admin and grant the permissions Applied requests (Messenger messaging, page management, comments).
- Pick the Page (or Pages) you want to connect.
- Approve the permissions to finish the flow.
The Page appears in the Connected Facebook accounts list once the connection succeeds.
💡 Tip: If you don’t see your Page listed in the Facebook popup, you’re likely signed in as a non-admin. Sign out, sign back in as the Page admin, and retry.
Step 2: Assign agents
For each connected Page, set:
| Field | What it handles |
|---|---|
| Direct messages agent | Auto-replies to Messenger DMs sent to this Page. Leave unassigned to route every DM straight to humans. |
| Comments agent | Auto-replies to comments on this Page’s posts. Leave unassigned to route comments to your team silently. |
Only agents with Chat modality (or All) are eligible — set the modality on the agent’s settings page if your agent doesn’t appear.
You can change these at any time; new assignments take effect on the next incoming message.
Step 3: Send a test
- From a personal Facebook account, send a DM to your connected Page.
- Confirm the message appears in the Applied Inbox.
- If a DM agent is assigned, confirm it replies. Otherwise reply manually from the Inbox and check the message arrives back in Messenger.
- Repeat for comments: post on the Page from the business account, then comment from a personal account.
If messages don’t arrive, recheck that the Page admin granted all requested permissions during the connect flow, then contact support@appliedlabs.ai.
Disconnecting
To stop receiving messages from a Page, click Disconnect on its card in Settings → Workspace → Channels → Facebook. This revokes Applied’s permissions for that Page only — other connected Pages are unaffected. Past conversations remain in the Inbox.