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Deployment and experiments

Use agent versions, experiments, and traffic rules together to test a change on a controlled share of web-chat traffic.

Current scope: Experiment routing is supported for web chat only. Starting an experiment routes eligible traffic immediately; it does not schedule a future start. Results are labeled Legacy estimate because Applied does not yet persist an immutable assignment and exposure ledger. Use those estimates for directional monitoring, not as a decision-grade statistical result.

The three controls

Open an agent and select Deploy. The navigation follows the order in which you set up a test:

AreaWhat it controlsWhat it does not do
VersionsImmutable snapshots of agent configurationDoes not split traffic
ExperimentsHypothesis, variants, allocation, primary metric, and guardrailsDoes not decide who is eligible
Traffic rulesAudience, rollout gate, rule priority, and destinationDoes not set the split between experiment variants

The complete path is:

  1. Save the control and treatment as separate agent versions.
  2. Create a Draft experiment and define its hypothesis, variants, allocation, primary metric, and at least one guardrail.
  3. Create an active traffic rule that targets the experiment.
  4. Review the launch checklist, then select Start experiment when you are ready for eligible web-chat traffic to be routed.
  5. Monitor the Legacy estimate, stop the experiment manually, and deploy the chosen version manually.

Rollout and allocation are different

Suppose a traffic rule has a 20% rollout and the experiment has a 50/50 variant allocation:

  • The traffic rule first selects about 20% of contacts that match its conditions.
  • The experiment then divides those eligible contacts between the two variants.
  • Traffic that does not pass that rule continues to the next matching rule or the live-version fallback.

Changing the rule rollout changes how much traffic enters the experiment. Changing variant allocation changes how experiment traffic is divided.

What remains manual

Applied currently does not:

  • schedule an experiment start;
  • evaluate experiment guardrails or stop a test automatically;
  • persist a dedicated assignment and exposure ledger;
  • promote a variant, archive routing, or roll back automatically.

Record the planned observation window and stop conditions before launch. Watch operational guardrails in the relevant analytics pages, then follow the manual shutdown sequence in Create and Run an Experiment.

Start here

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